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J&M: Women’s Campaigns

FEMALE FORWARD

FEMALE FORWARD

Traditionally a mens brand, we worked with Johnston & Murphy on a direct mail & owned channel initiative to acquire new female consumers with an updated product offer

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 All creative aims to show wearing occasions and styling context, with a focus on on-figure imagery & messaging

All creative aims to show wearing occasions and styling context, with a focus on on-figure imagery & messaging

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CREDITS

CREDITS

Completed at YARD NYC
Photography by Ben Weller
Styling by April Hughes