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David’s Bridal: 2018

TFW IT ALL COMES TOGETHER

TFW IT ALL COMES TOGETHER

Tapping into internet-savvy language provided the basis for the 2018 David’s Bridal brand campaign. Through interviewing real brides we found the key moments that resonate along the bridal journey – because it's not just about the dress.

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Another national broadcast spot existed in the same high-energy world as the 2017 Be Your Own Bride creative, for consistency & brand ownership.

BRIDAL PARTIES

BRIDAL PARTIES

This season broadened the message to other categories such as mother of bride, footwear and accessories. 

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 Alongside the broadcast & stills we delivered a world of social video cuts from the main content for use on Instagram & snapchat.

Alongside the broadcast & stills we delivered a world of social video cuts from the main content for use on Instagram & snapchat.

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CREDITS

CREDITS

Completed at YARD NYC
Photography & film by Rankin
Styling by Sophie Kenningham