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David’s Bridal

WHATEVER YOU DO, BE YOU

WHATEVER YOU DO, BE YOU

Brand platform and 2017 campaign for David’s Bridal. Working with the retailer we established a core brand idea that reflects the modern bride’s approach to choosing a dress, and a day, that suits her own sense of individuality

Working with director / photographer Rankin, the TV spot made a parallel between the experience of buying a dress and the celebration of a wedding

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CREATIVE TOOLKIT

CREATIVE TOOLKIT

The content evolved into a creative toolkit that served the brand’s owned channels

WEDDINGS AREN'T ONE SIZE FITS ALL

WEDDINGS AREN'T ONE SIZE FITS ALL

A series of ‘bridal personalities’ were developed to show the diversity of the offer, and consumer

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CREDITS

CREDITS

Completed at YARD NYC
Photography & film by Rankin
Styling by Kim Howell